Search Engine Optimization Ranking Tips

Search Engine Criteria

The first thing that you need to know is that most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have setup specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Below we examine these commonalities in more detail.

Understanding Keywords and Search Behavior

In order to rank a website, you must first identify and understand your target audience. Keywords can tell you a lot about the type of user that will be potentially visiting your website. Many times it is best to consult an optimization professional during this process. Most individuals can determine which keywords are best for their website, if they are using the right tools, which are readily available.

The difficult task if determining which keywords are most relevant, and realistic to optimize for. One must also determine which keywords to optimize for on the various pages. Search engine optimization is often referred to as "an art," and this is a perfect example of where it takes a professional's touch to achieve the best results. When competing for any keyword, you can be sure that there is anywhere from 100,000 to 100,000,000+ websites competing against you. Proper keyword targeting is crucial for a successful search engine marketing and optimization campaign.

Content

Again, thinking at the algorithm level, how do search engines rank websites? The answer is quite simple: Those who have superior content rule. The phrase "content is king" was born about 4 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. With that said if you want to rank for a slew of different keyword phrases, than realize that you require a slew of relevant content. On average, one can target between 3-5 like keyword phrases per page.

This is another example of where a search engine optimization professional can lend some expertise. An expert can help determine what content you need, when compared to the type of keywords that you want to target. We are one of many firms that offer this type of consulting.

Are you Optimized?

Now that you have determined the keyword you need to rank for, and you have the right amount of content in place, you need to optimize your website to stand out from the crowd. Regarding on-page scripting the search engines are really looking for 2 things: 1) keywords in the Meta and Title fields and 2) keywords in the body of your website.

Regarding Meta Tags there are 2 very important fields:

1) Title Tag - arguably the most important SEO tag for any website. Google, Fast/Alltheweb/Lycos, and Ask Jeeves support approx. 60 characters in the title, while Inktomi and Altavista allows for up to 110 characters in the title. It is important to target the most critical keywords in the Title. Every page should have a unique Title.

2) META Description Tag - also very important for every page on the site. Some engines do display the description defined, while others do not. All search engines do read the description tag, and do utilize the content found within in the ranking process. A good rule of thumb is to create descriptions that do not exceed 200-250 characters.

The META keyword Tag is essentially useless in today's SEO market, but is often times good to utilize as a placeholder for the keywords targeted. The other optimization element to keep in mind is body content. Search engines are looking for dense content, with the right amount of keyword density and/or keyword placement. Depending on the architecture of a specific website, one may consider various means of placing keywords within body content. Typically it is best to place body content within a viewable area of the website. However, some websites may be graphic intense or within frames, or flash. In this scenario you will need to place keywords in ALT Tags, or No-Script tags.

Keep in mind that if you are following the rules published at the various search engines, that you must provide relevant content at all times, and it is always best to show all content to users that you show search engines.

At the end of the day, you must provide spiders with the keywords you want to rank in a variety of places, including META tags, Title, ALT Tags, Body content, links, etc. Enlisting the help of a professional is often times the most economical means of accomplishing these various nuances.

Are you popular?

So now you have determined the right keywords on the right pages, you've created all of the necessary content; you've optimized all of the content to the best of your capabilities. Congratulations - you're now in the top 80 percentile (from an optimization standpoint) of the websites listed for the keywords you're trying to target. So how do you get a 1st, 2nd, or 3rd page listing? The answer is quite simple: You have to be the most popular too. That's right, it's a popularity contest. In other words, how many other websites know you (link to you), and how popular are they?

Paid Inclusion

Once your site if fully optimized you'll need to submit to the engines, or pay the engines to guarantee that you will be indexed into their database. Paid Inclusion doesn't mean better rankings, but it does mean you are guaranteed the chance to rank because you will be listed in the databases. Currently you can perform Paid Inclusion with Inktomi, Altavista, Fast Search/Alltheweb/Lycos, Altavista, and Ask Jeeves. We can provide Paid Inclusion services, and does incorporate Paid Inclusion into many of its Search Engine Optimization and Placement packages.

SEO Factors

Off-Site SEO

Keyword-focused anchor text from external links. No surprise here. Rated as very high importance.

External Link Popularity. Again, not something new. Link building is about quality in addition to quantity. I don't know any SEO that doesn't inherently understand this. Authority is a well-discussed topic and this result reinforces it. See Link building: How many links do I need from a while ago for more.

Diversity of link sources. This is something we talk a ton about at Hubshout. One of the reasons we favor widgets and badges is the large domain name footprint it creates in your inbound link constellation. Go here for more on the impact of link diversity on rankings.

Domain trust. Again, something we've written about a bunch. This got a High Importance rating, and we agree. One day I went nuts on this topic, see my take on trust for your website.


On-Site SEO

Substantive, unique content. Do we need to say it again. Content is king. If you have not understood this by now, hearing again probably won't help. But there it is in the data for you. Very High Importance. We can't stress this enough. We believe it is at the heart of the search engine algorithms as a mechanism for sorting out source websites from those that simply regurgitate the words of others. See more here.

Keyword use in the title tag. Duh. This is now in every NetworkSolutions seminar and every blog post ever written on SEO.

Keyword use as the first words of the title tag. This has always been my preference. Browse my blog posts.

Keyword use in the root domain name. I stand corrected on this one. Jay once argued with me that it was important about 4 months ago. I didn't believe him and ran a few experiments myself. Turns out my data suggests it is quite important, especially for exact match searches. The SEOMoz data supports this thesis - and Jay's instincts. Sorry man. I'm not always right, but I'm always willing to admit when I am wrong.

From here, the importance rating drops from the 60% to the 40's. In my opinion you can probably stop here if you need to know the most critical stuff. If you want to make sure you do everything possible under the sun to attract search engine attention, you should read the entire list.

Tips on Keyword Optimization

1.      Google penalizes sites that stuff keywords, not because of promoting immortality device like that of Alex Chiu. Don’t obviously stuff your posts with SEO keywords make it look as natural. There are natural ways to make them appear into your post. Use this knowledge only for good, never for evil.

2.      Use the words that users are typing in the search engine boxes in your blog posts. For example, type in lol cats in Google’s free Keyword Tool and it will show you synonyms for lol cats, like cat pictures, L.O.L, funny pics cats, funny pictures cats and LOL kittens.

3.      Use also the plural forms, not just singular.

4.      Don’t use common keyword misspellings, leave it to your readers in a very natural way. There are people who don’t care about the correct spelling of the words they type.

5.      Use categories that are good keywords like gadgets, hacks, how-to weblog, blog. This promotes usability and search engine optimization as well. But, don’t use irrelevant categories as it will not only harm usability but also your Google standing.

6.      Google don’t rely as much on meta description tag as they’re not seen by the users. Instead, it gives more weight on categories, sidebars, navigation menus on the side, the whole content of the page.

7.      It is advisable to use the keywords somewhere in the post.

8.      Do not repeat the same keywords within a line but you may use slight keyword variants or synonyms. Do not alter the content you send to googlebot. It’s cloaking and you will be kicked out of the Google index for a long long time. Write with the users and search engines in mind

Things and Tools to Consider When Analyzing Competitors

1. Identify Your Competitors

First thing to do is to identify your competitors. I find SimilarSites.com accurate and one of the most simplest tool to use.

It has a voting system for every result if it is similar or not and Similar Sites also gives you a view of what your competitors are good at: www.example.com is rank 1 in Word Press tutorial, 13 in Photoshop tutorial, 2 in web resources, etc.

2. Search Engine Ranking

It is important that you know Page Rank. Google ranks websites according to their popularity, and obviously it gives you an idea on how competitors use their resources effectively.

An alternative to Google Page Rank is SEOmoz.com. Free registration and you are good to go with their Trifecta Tool Report. They have their own ranking system which I fancy, reading “44% – Somewhat Important”. Better to top all rankings instead of just one, right? However, regular members can only run one report per day.

3. Traffic is good for business

Analyzing your competitors’ traffic gives you an idea on the number of visitors they get. Google Trends, Alexa, GetClicky are good tools to compare statistics, they let you see on what regions the website is doing great as well as what search terms prospect visitors might search for. It is also good to note competitors that are not doing well in order to avoid being like them, more like a grave example.

The next thing to know, after learning what websites have good traffic, is how effective their keywords and link building is.

4. Importance of Keywords

It all comes down to keywords, it tells search engines the content of your site. Wrong keyword means no traffic. A successful competitor knows full well what keywords to use to harvest visitors to their site.

A tool to see good keywords in your niche is SEOdigger.com.

It provides a list of domains with common keywords and shows the position of the site for the search query in Google and what among them brings more traffic. It gives you enough facility to compare several competitors’ performance in SEO.

There are many instances when a higher PR website is outmatched by those with lower PRs, this is due to careful manipulation and good use of keywords. Thankfully you can see what keywords your competitors are using and which of them has the biggest impact. That’s what I call handy.

I almost forgot to mention Google Wonder Wheel. It provides relevant terms of your search query of what is gaining popularity among searchers.

5. Backlinks

Backlinks do two things to help promote your site if done correctly. First it serves as a tunnel from a website to yours, if the referring website is of high standing the better. Second it boosts your keywords. Have I not said that it’s all about keywords?

Knowing who the promoters are of sites within your niche is like learning some of the enemy’s strategies. This may serve you well in terms of knowing what direction your link building should go. It will be a good thing if the website that links to your competitor will take interest in you as well. Remember that good competitors have good backlinks.

6. Social Networks

Facebook is aiming to be the web’s standard for everything you do online. With its Open Graph, websites will customize themselves based on their users’ interests through the Like button. Imagine logging in to Amazon and finding all of the things that interests you neatly arranged on their home page without even having to search for it. Just thinking about it makes me shiver! It is predicted that in the very near future, Facebook will be the one to drive more traffic on websites, the blood of e-commerce! And most likely other major networking sites will follow this lead.

Consider following your competitors on Twitter and subscribe to their newsletter and blog. You may also want to search Twitter and see what people are posting about your search query and know how they’re feeling about it.

Internet Marketing Tools

1. Header Checker Tool

This tool will check any web page's header tags. Use our header checker to find any page's status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it's crucial to be sure all of the HTTP status codes are correct.

2. Search Combination Tool

This tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL's and internal linking structure. For a new insight into your keyword prospects generate some new combinations to kick start the brainstorming process.

3. Keyword Density Analysis Tool

Enter in a page URL and this tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.

4. Spider Viewer

See your site how the spider sees it. This one stop glimpse of your site's most basic information can give you insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.

How to Increase Link Popularity and Improve Search Engine Ranking

If you want to improve search engine ranking of your web site, you need to find a large number of high quality links from other web sites. These are called inbound links. Gaining links from high ranking sites that point to yours will increase your link popularity in the search engines.

Four effective ways to increase link popularity

1. Get your site listed in the search engine directories - first submit your site to the human edited directories of ODP (Open Directory Project - dmoz.org) and Yahoo (yahoo.com). Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.

However, this may take some time.

You can get listed much faster by getting links from niche specific directories. Find these directories by doing a search on the major search engines with the primary keywords of your web site.

2. Provide high quality content - people will naturally link to your site if you have what they want (i.e. articles, software, etc). This will save you a lot of time searching for quality links yourself.

Optimizing your content with well placed keywords, will improve your search engine ranking dramatically. Search engines love focused content.

Don't you love it when you immediately find what you are searching for?

One way of achieving this is by writing and publishing articles. You can include a link at the end of your article. When your article gets published, you will automatically have gained a link to your site.

3. Requesting links from other sites - request links from sites that ideally have a high search engine ranking. Start by including a link from your site to theirs. Include a paragraph describing what your link is about. This helps achieve a greater number of clickthroughs to your site.

Request that they do the same when linking to your web site. If you provide this for them (with some of your primary keywords included of course), and provide quality information, you will have a greater chance of gaining a high quality link.

4. Write a testimonial - write a favorable review of someone's product or web site. Include the benefits you received through visiting their site. If that person wishes to use your testimony on their site, make sure they include a link back to your web site.

These are some of the best strategies you should implement to increase link popularity of your web site. It will improve search engine ranking and also boost your web site traffic.

On Page Optimaization

On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

1. Title Optimization

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

Important things to include in your title:

• Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.

• Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag. A Title tag represents the whole flavor & content of your website. So if you are selling pizza online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine. (e.g. Domino’s Pizza, Order Pizza Online for Delivery – Dominos.com)

• Include your 1-800 or other toll-free numbers: Some may not agree with me on this, but I think including your phone number in the title tag does help your visitors to take a direct action! It also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). Searchers are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the authenticity of the business and the level of support. If you prefer not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.

2. Meta Tags Optimization

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

Important things to include in your Meta Description:

• Include your Selling Point– Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP. For instance – if you sell ‘cheap web hosting’ then including a phrase like “hosting starting from only $0.99” may result in more clicks and visitors because your description will exactly match the flavor of search performed by the user.

• Keywords – Including some of your keywords will give you some advantage in Google’s relevancy algorithm.

• 1-800 or other Toll Free Numbers – if you haven’t included this already in your title, you can rather include it in your Meta description. If the users have skype installed on their system, any number on their browser will become clickable which will result in a direct skype-out call. So basically, if your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through your site.

3. Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.

Header Elements:

• Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.

• Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.

Text Styles:

• Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.

• Italic: You can use the [em] tag to emphasize certain words which will appear in italic.

• Quote: This is very useful when you are quoting from someone.

4. Keyword Optimization & Synonyms

Site’s content needs to be optimized in such a way that it can suit both search engines & the readers. Stuffing the site with too many keywords can make the site unreadable. So you will need to have some sort of balance between the keywords & the content.

Important elements of Keyword Optimization:

• Research: Do a proper research before you decide on your keywords. There are plenty of free tools out there that can help you to do keyword research. Some of my personal favorites are: SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.

• Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.

• Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.

• Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.

5. Link Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important elements of Link Optimization:

• Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.

• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”

• If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some Important Image Optimization Elements:

• Alt text: ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

• File name: always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

• Image Title: always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]

• Image Linking: Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

Off-Page Optimization

Off-page optimization refers to the SEO techniques and strategies that help to improve website rankings in the search engine result pages (SERPs) by implementing not directly on the web page or html files. Means to say that we have nothing to do in the web page, that’s why it is said to be off-page optimization. Off-page optimization has an important role in internet marketing as well as search engine marketing (SEM).

1. Directory Submission Services

Directory submission is an important SEO activity for off-page optimization. We offer directory submissions of your website on free directory sites as well as paid directory site according to your business requirements & needs. Generally, we prefer to submit your site on free and reputed directory sites because submission on free directory gets much prominence than paid directory websites. But if you want to submit your site on paid directory site, we can do. Read key-features of our directory submission service.

2. Social Bookmarking Submission

Users can easily get your website on social bookmarking sites where your site has been bookmarked; they can share them with more users by adding their own collection. This will spread your web information instantly across the world. We have a long list of high Page Ranked social bookmarking sites by which you can get more traffic on your site in a short span of time. Thus, social bookmarking submission has an important role in off-page optimization.

3. Blog Submission & Promotion

A blog is a type of website which is usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. There are different blogs providing commentary or news on a particular subject. A blog also provides functionalities like personal online diaries. A typical blog is a combination of text, images, and links to other blogs, web pages and other media related to its topic. The blogs have an ability for readers to leave comments in an interactive format. Most blog directories available are primarily textual, although some focus on art which are known as art blog, photographs known as photo blog, videos known as video blogging, music known as MP3 Blogging and audio known as podcasting or audio blogging. There are some short posts for blogging derived as Micro Blogging.

4. Press Release Submission

In online or Internet marketing, press releases also play an important role because the press is a strong medium to promote your products and services to your target customers. There are numerous press release websites where you can submit press release for your company. We have a long list of press release websites where our off-page optimization experts can submit your site without any cost to promote your business.

5. Article Submission Service

There are many sites where you can publish articles online, related to your business area. Submitting the article related to your web site on the various article submission sites is one of the best indirect ways to get top ranked in the major search engines like Google, Yahoo, and MSN Bing etc.

Professional SEO

Professional SEO work is a leading organization in providing solutions for Web optimization and Web promotion. We put shine on your Websites that are far behind from first page ranking over search engines, such as Google, Yahoo, and MSN. Our professional SEOs do their best job to provide you the quality SEO work to take your Websites over first page on search engines. We provide effective solutions for SEO work in very affordable cost and within the assigned time slot.

Our professional SEOs go through your complete Website, read all the content word by word and check for the quality keywords used in your Website. We provide solutions for all types of Websites whether it is small or big. Today, Internet has emerged as a big market for selling products and services but if your Website doesn’t come on first page over search engines, you didn’t get the sales and benefits as you deserve. In fact, Internet marketing is all about playing with keywords.

Whenever a user needs something to buy, he/she enters a keyword on search engines and on the basis of that keyword a list of Websites is displayed. If the quality keywords are not used in your Website, it never comes on first page on search engines. We use the following Web optimization and Web promotion strategies to increase volume and traffic on your Websites to help you increase your sales and benefits:

Link Exchange: This is an important part of Web optimization. Our professional SEOs do one way link exchange, reciprocal link exchange, and three way link exchange. By exchanging links over different Websites, we increase chance of hitting your Website links and thus increase traffic on your Website.

Keyword Optimization: Our professional SEOs do keyword research to determine that which keywords best describe your product/services and mostly searched over search engines. Our professional SEOs optimize your Website over various search engines to know the quality of the keywords used in your Website according to your products/services. If we don’t find good quality keywords in your Website, we add good quality keywords in your Website to pull your Website on first page on search engines.

Search Engine Optimization (SEO): This is the main process to increase traffic on a Website and our professional SEOs do it at their best in two parts: Off page and On page. In Off page SEO, a Website is optimized to increasing rank on the basis of keyword selection and testing, adding links in keywords, adding links from high ranking Websites, and linking different keywords for the same site. While in On page SEO, Website ranking is increased by adding various tags, such as Title tags, Meta tags, Alt tags, and H1 tags in your Website. Moreover, keyword density and linking is improved.

Blogging: Blogging is another way that people use to search to get solutions for their problems. Therefore, out profession SEOs create blogs according to your products/services to promote your Website, insert various keywords linked to your Website in blogs. Moreover, put direct links in blogs. When a user clicks on any of the linked keyword or direct link, the user will be transferred to your Website where your leveraging services/products attract the user and your sales will automatically go on hike.

DIGITAL MARKETING

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the "servicing" and "engagement" of customers.

Pull

Pull digital marketing technologies involve the user having to seek out and directly select (or pull) the content, often via web search. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content.

Pros:
• Since requests are inherently opt-in, the size of content is generally unlimited.
• No advanced technology required to send static content, only to store/display it.

Cons:
• Considerable marketing effort required for users to find the message/content.
• Some types of marketing content may be blocked in mixed content scenarios (i.e.: Flash blockers)

Push

Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. In the case of RSS, content is actually pulled on a periodic basis (polling), thus simulating a push.

Pros:

• Faster delivery - push technologies can deliver content immediately as it becomes available.

• Consistent delivery - some push platforms have single content types, making it difficult for the user to block

   content by type.

• Better targeting - since push technology usually justifies subscription, more specific marketing data may be

   collected during registration, which allows for better targeting and more personalization.

• Better data - marketing data can be correlated to each request for content, allowing marketers to see

   information such as user name as well as demographic and psychographic data.

Cons:
• Smaller audience - push technology not implemented on common platforms generally need client and/or
   server software before content can be created, distributed, and/or viewed.
• Higher cost - less popular platforms may have higher implementation costs.
• Lesser discoverability - smaller audiences mean fewer views mean less visibility in search engines.

Search Engines

Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo.

Types of Searches

Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.

Organic Search
Almost free of cost
Long-term impact
Suited to all kinds of businesses
No immediacy of results
Time consuming
Not easily comprehensible

Inorganic
Paid search marketing
Usually short-term impact
Immediate results
Easy to understand
Targeted Traffic
Not affordable for all kinds of businesses

The best strategies to look for doing seo for 2011 new - Document Transcript

1. The Best Strategies to Look for doing SEO The key to be successful in seo is think the way google thinks. Before that you have to Design for the user not search engine so that it has good content something to hold the user for and bring the right traffic so that bounce rate is reduced. How the Search engine algorithm are changing with time Search engine are working to improve there presence on internet algorithm are constantly being updated for better result for the visitors, products , directory, blog, discussion everything is being listed to give 36o degree information. Link farm and Link exchange teqniques of the past and unethical now, Now, Google is paying close attention to the type, density, and frequency of links. If you're not careful, excess of links to your site, even from credible sites, can result in a Google SEO penalty. Now google not only looks at your content but also other pages if they are related to theme of your website, looking for freshness of your content and inward links for good community websites. The Best Google SEO Strategies the Site? The Google SEO algorithms of today use much of the same criteria as they have in the past. Just as before, your site should have a great navigational structure, SEO-friendly text with a good keyword density, valid HTML code, proper meta tags, credible links to your website, etc. However, with the changes in the Google SEO algorithms, your SEO-friendly copy now needs to be updated regularly with accurate and unique content that is helpful to the visitor. Moreover, your SEO-friendly copy needs to be connected throughout your site. Google SEO algorithms now look at a set of pages and compare their content to deem how relevant your website really is. This is called latent semantic indexing and it's a spammer’s enemy. The other criteria changed by Google SEO algorithm updates are links, inbound and reciprocal. Links now need to be created over a span of time. They also need to be varied in their link type: the number of reciprocal links needs to be comparative to the number of inbound links. Moreover, link anchor text should also be varied; using the same keywords when creating reciprocal links will trigger Google SEO penalties. This is a lesson the real estate market learned the hard way. Finally, your site needs to be a part of a community, proving your site has "word-of-mouth" credibility. This requires off-page optimization. You need to create a buzz about your website, using forums, blogs, press releases, social media outlets, and more. This tells Google SEO algorithms you're valid and popular and ultimately will be beneficial to searchers. If you've practiced ethical Google SEO methods and have a website that provides a real service to your visitors, you should be excited about these Google SEO algorithm changes. Google SEO 
2. Algorithm updates mean your ethical intentions will be rewarded by removing the cheaters, those using unethical Google SEO methods to rank higher than you. If you've practiced unethical Google SEO methods, such as link building schemes and keyword stuffing, Google SEO algorithm updates are bad news for you. Why not try bingo at online bingo offers, no deposit bingo online, free play bingo no deposit, deposit free bingo, bingo with free sign up bonus, free bingo games no deposit, bingo bonus free, free 90 ball bingo. 

Off Page Optimization

Off Page Optimization refers to the Search Engine Optimization which are done external to the website. Off page involves a number of activities to improve a web site's search result ranking. Some of the off page optimization services which we provide are listed below.

1. Link Building

In link building we get inbound links for the website to increase its link popularity and to get the website into top of the search results. We provide one way link building services from the relevant web pages and from the content which are relevant to the keyword. Contrary to the common belief, that link building is as simple as adding a link in a website, link building is a complex procedure whereas we have to plan and execute the link building meticulously. If link building is not done properly then it may harm your website and you get banned in search engines.

2. Directory Submission
We are one of the leading SEO company offering a wide range of directory submission services. We are also one of the few SEO companies offering directory submission services in various other languages such as German, French, Dutch and other major european languages. Our directory submission services are 100% manual and organic. As part of our directory submission services we carefully analyses your website, prepare keywords list, description and title and submit to the relevant categories in over 2000 free interment directories.

3. Article Writing
In Search Engine Optimization content is the king. We can't undermine the importance of the content. Articles are one of the best and most effective way to get the incoming links to your website. As part of our article writing services we write unique, grammatically correct and optimized articles on a wide range of topics. Our article writers are expert writers, novelists and well versed in writing article for SEO.

4. Article Submission
We offer article submission services which includes article content formatting, adding links in the articles, selecting proper anchor text and then submitting to free article directories in relevant categories. All of our article submissions are done manually by our expert article submitters.

5. Press Releases
Press Releases are another way to increase link popularity. We offer Press Release writing and Press Release Submission to various PR websites.

6. Blogging
Blogging is one of the quickest and easiest way to improve link popularity. We are expert in blogging, blog promotion and link building from blogs.

On Page Optimization

1. Title Optimization

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

 

2. Meta Tags Optimization

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

3. Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.

4. Keyword Optimization & Synonyms

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

5. Link Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Website Optimization

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

Internet Marketing Tools

1. Header Checker Tool

This tool will check any web page's header tags. Use our header checker to find any page's status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it's crucial to be sure all of the HTTP status codes are correct.

2. Search Combination Tool

This tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL's and internal linking structure. For a new insight into your keyword prospects generate some new combinations to kick start the brainstorming process.

3. Keyword Density Analysis Tool

Enter in a page URL and this tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.

4. Spider Viewer

See your site how the spider sees it. This one stop glimpse of your site's most basic information can give you insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.

Critical factors in SEO

Critical factors in Search Engine Optimization

1. Keywords in our Title Tag

Words in our title tag should contain attractive words. Important keywords should be bolded.It will attract visitors to our site while searching through search results.

2. Link Text in Inbound Links

The anchor text that is employed in the link that points to your web site from an external site counts a lot in the search engine algorithms to figure out what your site is all about. Additionally, what your site is all about defines to a large extent what keywords it will rank for in the search results.

If you can influence in any way the anchor text that other web sites employ when they link to you, then it's an extremely prudent way of investing your time.

A larger number of external sites that have links to your site employing a certain set of keywords, or alternate versions of that keyword, will prompt the SE's to more readily compute that your site is all about that specific keyphrase. It's far more advantageous if the content of the destination page on your site contains that particular keyword and phrases similar in meaning.

3. Link popularity of our site

Search engines figure out the relative importance of a site from the volume of hyperlinks that point to the web site. They include both quality of hyperlinks and quantity of the hyperlinks. The more different web sites that have links to your web site, the higher the SE's will calculate the deemed importance of your site.

Add your site to directory.seofreetools.net to get quality backlinks to your site.

4. Internal Link Structure

The fact is that some of your web pages will get more external links than others. Those that do not get a lot of external links could be the actual money pages that you would wish to rank well in the SE indexes.

The internal linking structure, in addition to the anchor text employed in the internal links, is the way to disperse PageRank inside your own site.

Some search engine optimization professionals say that an internal link to a page has the same value as a link from an external page. That doesn't mean the site will rank with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have lots of external links, on the condition that the remainder of the web site has acquired enough trust from external links.

Pay Per Click

Pay Per Click Advertising - What Is It?

Pay per Click is the internet advertising model used in websites, where the advertisers pay to the host when the add is clicked. Pay-Per-Click advertising (PPC) is an integral, ongoing part of any search engine optimization (SEO) campaign.

Benefits of a Pay Per Click Advertising Program

Speed: PPC listings can be launched very quickly. Unlike organic SEO, there’s no need to wait for the  search engines’ spiders to perform a deep crawl of your site.

Reach: PPC provides additional traffic to your site. It is particularly effective for highly competitive search phrases where it may be extremely difficult to get a top 10 organic listing. You can save your SEO effort for more fruitful targets and use PPC to get on that top results page.

ROI (return on investment): PPC can be extensively tracked. Statistics like Cost-per-conversion are quite valuable for comparing your campaign ROI against other marketing tactics. Furthermore, this data is reported to you accurately and quickly.

Experimentation: When researching potential search phrases, you will likely find some that are a good match for your website. But typically there are others that are intriguing but questionable. Do you want to risk optimizing your site for marginal terms, only to find that the conversion rates for these visitors are dismal and the resulting leads are unlikely to be customers? PPC campaigns provide a low-risk test bed for keywords, enabling you to determine if a full site optimization campaign is worthwhile.

What's the catch in a pay per click advertising campaign?

The relative drawbacks of PPC are cost and longevity. Some PPC keywords are highly competitive (and therefore costly). And unlike SEO efforts which can yield free traffic for years, PPC traffic will last only as long as you continue to pay for it.

Tips for a Successful Pay Per Click Advertising Campaign

Have a well-defined keyword strategy. This starts with a rigorous keyword analysis. If you are unsure of how to do this, or lacking access to database tools, you may want to consult a professional. Your keyword strategy is where you’ll decide which keywords to optimize for and which to bid for with PPC.

Launch with one platform first. While you may want your PPC ads to get maximum exposure, I recommend launching with one PPC provider initially. There is some administrative overhead that goes with each PPC system, particularly when disallowed ads are factored in. With some PPC providers, it’s not uncommon to have more than 25% of your ads rejected, requiring multiple revisions.

Test, test, test Once you’ve rolled out a batch of PPC ads, monitor progress for about a month. By then you should have a good idea of which keywords are working and which aren’t. You should also have a good idea of what creative/landing page combinations are earning the best conversion rates. This is your opportunity to test whether those questionable keywords are worthy of an SEO effort.

Extend the campaign. Armed with performance info, you can now roll out your campaign to other PPC providers. The PPC ad creative may not be directly applicable because of different character count limitations, but you’ll have a good idea of what to do with more or less words. You can also stagger implementation of each PPC provider, using campaign insights to further refine your approach.

Affiliate Marketing

Affiliate Marketing

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Pay Per Click Advertising

Advertising:

Create and place your text ads on thousands of relevant websites. Run your ad on our pay per click dvertising network and start receiving new targeted and easy-to-convert prospects in less than 10 minutes:

1. Browse our categorized directory of websites
2. Select the appropriate ones for your business
3. Set your desired geographic targeting
4. Create your text-ad
5. Set budget and capping
6. Your ad is up and running

Overview:
Targeted pay per click advertising
With BidVertiser, you decide where your ad will be displayed. Simply browse through our categorized directory of sites and choose the appropriate ones for your ad.

Pay only for the clicks you receive
We use a pay per click advertising (ppc) model which means that you only pay for the clicks you receive. You choose how much you are willing to pay for each click, in each of the categories you have chosen to display your ads on.

Set the max price you are willing to pay per click
We automatically adjust your cost-per-click to just $0.01 above the next closest competitor, so you get the best price available for your traffic.

Create your ads in minutes
Easily create and edit your ads and target URL. Simply choose a title, two lines of a description and you are set to go. Your ads will appear in the categories you have chosen within minutes.

Choose your geographic targeting
BidVertiser allows you to display your ads within a geographic range you determine. Simply choose your geographic targeting and we will show your ads only to users located anywhere in the country or countries you selected.

Monitor the performance of your ads
Use the Advertiser Center to monitor the performance of your ads by customizing dozens of online reports such as the number of page impressions, clicks, click-through rate and the total amount you've spent.

SEO Techniques

Search engine optimization requires diligence and little knowledge of the market. People might regard optimization as a big problem and waste of money, but optimization is the only process which helps the website or business to reach your potential customer. Hence, it is very important to understand few key techniques about search engine optimization.

Site Submission

Try to submit your website in as many directories and search engines as possible. Search engines are your medium to travel to your visitors hence pay special attention towards these engines. Make sure your site is well indexed in major search engine. It's not necessary that you will be featured in the first pages of search engines but if you focus on other factors then later you can fetch a place in the first page.

Be Different

Don't be monotonous. SEO is all about knowing search engines and your visitors. Both of your targets love creativity and vitality. Whether it's your potential customer or search engines, both will come to you only when they find you different from the horde of other websites.

Reciprocal Links

Don't rely on one side link building; your link should be visible in all your exchanger's profile. Make sure your link should be exchanged properly and your links are visible.

Avoid Common Anchor Text

If you'll put same anchor text in every page then it can make you a spammer in search engine's eye. Have different anchor text and make sure you don't repeat this text inadvertently

Utilize All Tags

You have Meta tags to get the optimum benefit. Put your most important keyword in your title tag, keyword tag and description tag. These tags are the lenses through which the search engines judge your website. Try to focus more on title tags as these are the tags which are indexed in search engines and reviewed by users.

Install Site Map

Site map is the most important step towards achieving a well optimized site. Site map enables search engines to know about your website. A well crafted site map helps your users to navigate easily within your website.

Avoid Link Farm

Link farms are the link building farms which guarantee you to give thousands of links instantly. Try not to depend solely on link farms exchange links directly with the websites. This gives you the idea about the site and whether the particular link exchange will work for you or not.

Work On Content

In website jargon it is said that content is the king and hence it should be given a royal treatment. Your content should be distinct and relevant. Unique content increases your chances to attain a top PR in major search engines.

Brief Description about SEO, PPC & Affiliate Marketing

SEO

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Speed Up Your Browsing

Internet Explorer Instructions:
Step 1 : Click on the "Start" button and select "Run."
Step 2 : Type "Regedit" and press enter. This will take you to the editing program for the Windows Registry
Step 3 : Use the file menu on the left side of the window to find HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\Internet Settings." Left click the "Internet Settings" folder once to highlight it.
Step 4 : In the main window, you may see two items titled "MaxConnectionsPerServer" and "MaxConnectionsPer1_0Server." If they are not listed, you must create them. Do this by right clicking inside the main window, selecting "New" and then "DWORD Value." Name this first value "MaxConnectionsPerServer." Use the same process to create "MaxConnectionsPer1_0Server."
Step 5 : Double click "MaxConnectionsPerServer" and set the value to 14. If you're using a dial-up connection, set it instead to 6.
Step 6 : Repeat this process for "MaxConnectionsPer1_0Server."
Step 7 : Close the registry editor and launch Internet Explorer for the changes to take effect.
　
Mozilla Firefor Instructions:

In the URL bar, type about:config and press enter. This will bring up the configuration menu where you can change the parameters of Firefox.

Double Click on the following settings and put in the numbers below - for the true / false booleans - theyll change when you double click.

Find these one by one and do the changes as mentioned below

browser.tabs.showSingleWindowModePrefs true

network.http.max-connections 48

network.http.max-connections-per-server 16

network.http.max-persistent-connections-per-proxy 8

network.http.max-persistent-connections-per-server 4

network.http.pipelining true

network.http.pipelining.maxrequests 100

network.http.proxy.pipelining true

network.http.request.timeout 300
One more thing Right-click somewhere on that screen and add a NEW -> Integer.

Name it nglayout.initialpaint.delay and set its value to 0.

Now you should notice youre loading pages MUCH faster now!

Opera Instructions: Some ways to increase Opera’s performance and browsing speed :
Delete Private Data : Go to Tools and click on Delete private data.Next click on details and check the all the boxes except Delete cookies and Clear all wand passwords.
Blocking Flash Images: Just right click on the flash image and block it for a particular web page but if you want to permanently switch off the flash view of that web site then go to Tools –> Preferences –>Advanced –> Blocked content
Minimize effect – Go to tools and then Appearance,a dialog box opens.Click on the toolbar tab an uncheck the options which you use rarely.Turn off the progress bar or make it simple.
No icons and favicons – Go to tools –> preference,click on advanced and then browsing.Drop the page icon menu to Show no icon.Click on Ok.Remember every small tweaks helps a lot.
Show web pages faster : Go to tools –> preference and click on advanced tab.Next click on browsing and Drop down the loading menu to Redraw Instantly.This will make Opera to get the web page faster and increases browsing speed.
Uncheck Tooltip option - When you hover on Web pages which contains some links, Opera displays small tooltips that add information about the element. If you do not want to see them then go to Tools,preference and click on Advanced.Go to browsing tab to uncheck Show Tool tips.
Reduce the amount of visited pages in history : Opera keeps a track of last visited pages in the form of History. This history keeps increasing whenever you browser more and more pages.To reduce the history of web pages visited,you can go to Tools –> Preferences –> advanced –>history and reduce the addresses to 100 or 200.
Remove unnecessary plugins: To display all the plugins which are installed in the Opera browser,just go to address bar and type this opera:plugins.To deactivate unnecessary plugin you have to go to your main Opera directory and find plugin-ignore.ini.Open it and place the plugin name which you want to disable.