Website Optimization

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

Internet Marketing Tools

1. Header Checker Tool

This tool will check any web page's header tags. Use our header checker to find any page's status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it's crucial to be sure all of the HTTP status codes are correct.

2. Search Combination Tool

This tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL's and internal linking structure. For a new insight into your keyword prospects generate some new combinations to kick start the brainstorming process.

3. Keyword Density Analysis Tool

Enter in a page URL and this tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.

4. Spider Viewer

See your site how the spider sees it. This one stop glimpse of your site's most basic information can give you insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.

Critical factors in SEO

Critical factors in Search Engine Optimization

1. Keywords in our Title Tag

Words in our title tag should contain attractive words. Important keywords should be bolded.It will attract visitors to our site while searching through search results.

2. Link Text in Inbound Links

The anchor text that is employed in the link that points to your web site from an external site counts a lot in the search engine algorithms to figure out what your site is all about. Additionally, what your site is all about defines to a large extent what keywords it will rank for in the search results.

If you can influence in any way the anchor text that other web sites employ when they link to you, then it's an extremely prudent way of investing your time.

A larger number of external sites that have links to your site employing a certain set of keywords, or alternate versions of that keyword, will prompt the SE's to more readily compute that your site is all about that specific keyphrase. It's far more advantageous if the content of the destination page on your site contains that particular keyword and phrases similar in meaning.

3. Link popularity of our site

Search engines figure out the relative importance of a site from the volume of hyperlinks that point to the web site. They include both quality of hyperlinks and quantity of the hyperlinks. The more different web sites that have links to your web site, the higher the SE's will calculate the deemed importance of your site.

Add your site to directory.seofreetools.net to get quality backlinks to your site.

4. Internal Link Structure

The fact is that some of your web pages will get more external links than others. Those that do not get a lot of external links could be the actual money pages that you would wish to rank well in the SE indexes.

The internal linking structure, in addition to the anchor text employed in the internal links, is the way to disperse PageRank inside your own site.

Some search engine optimization professionals say that an internal link to a page has the same value as a link from an external page. That doesn't mean the site will rank with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have lots of external links, on the condition that the remainder of the web site has acquired enough trust from external links.

Pay Per Click

Pay Per Click Advertising - What Is It?

Pay per Click is the internet advertising model used in websites, where the advertisers pay to the host when the add is clicked. Pay-Per-Click advertising (PPC) is an integral, ongoing part of any search engine optimization (SEO) campaign.

Benefits of a Pay Per Click Advertising Program

Speed: PPC listings can be launched very quickly. Unlike organic SEO, there’s no need to wait for the  search engines’ spiders to perform a deep crawl of your site.

Reach: PPC provides additional traffic to your site. It is particularly effective for highly competitive search phrases where it may be extremely difficult to get a top 10 organic listing. You can save your SEO effort for more fruitful targets and use PPC to get on that top results page.

ROI (return on investment): PPC can be extensively tracked. Statistics like Cost-per-conversion are quite valuable for comparing your campaign ROI against other marketing tactics. Furthermore, this data is reported to you accurately and quickly.

Experimentation: When researching potential search phrases, you will likely find some that are a good match for your website. But typically there are others that are intriguing but questionable. Do you want to risk optimizing your site for marginal terms, only to find that the conversion rates for these visitors are dismal and the resulting leads are unlikely to be customers? PPC campaigns provide a low-risk test bed for keywords, enabling you to determine if a full site optimization campaign is worthwhile.

What's the catch in a pay per click advertising campaign?

The relative drawbacks of PPC are cost and longevity. Some PPC keywords are highly competitive (and therefore costly). And unlike SEO efforts which can yield free traffic for years, PPC traffic will last only as long as you continue to pay for it.

Tips for a Successful Pay Per Click Advertising Campaign

Have a well-defined keyword strategy. This starts with a rigorous keyword analysis. If you are unsure of how to do this, or lacking access to database tools, you may want to consult a professional. Your keyword strategy is where you’ll decide which keywords to optimize for and which to bid for with PPC.

Launch with one platform first. While you may want your PPC ads to get maximum exposure, I recommend launching with one PPC provider initially. There is some administrative overhead that goes with each PPC system, particularly when disallowed ads are factored in. With some PPC providers, it’s not uncommon to have more than 25% of your ads rejected, requiring multiple revisions.

Test, test, test Once you’ve rolled out a batch of PPC ads, monitor progress for about a month. By then you should have a good idea of which keywords are working and which aren’t. You should also have a good idea of what creative/landing page combinations are earning the best conversion rates. This is your opportunity to test whether those questionable keywords are worthy of an SEO effort.

Extend the campaign. Armed with performance info, you can now roll out your campaign to other PPC providers. The PPC ad creative may not be directly applicable because of different character count limitations, but you’ll have a good idea of what to do with more or less words. You can also stagger implementation of each PPC provider, using campaign insights to further refine your approach.

Affiliate Marketing

Affiliate Marketing

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Pay Per Click Advertising

Advertising:

Create and place your text ads on thousands of relevant websites. Run your ad on our pay per click dvertising network and start receiving new targeted and easy-to-convert prospects in less than 10 minutes:

1. Browse our categorized directory of websites
2. Select the appropriate ones for your business
3. Set your desired geographic targeting
4. Create your text-ad
5. Set budget and capping
6. Your ad is up and running

Overview:
Targeted pay per click advertising
With BidVertiser, you decide where your ad will be displayed. Simply browse through our categorized directory of sites and choose the appropriate ones for your ad.

Pay only for the clicks you receive
We use a pay per click advertising (ppc) model which means that you only pay for the clicks you receive. You choose how much you are willing to pay for each click, in each of the categories you have chosen to display your ads on.

Set the max price you are willing to pay per click
We automatically adjust your cost-per-click to just $0.01 above the next closest competitor, so you get the best price available for your traffic.

Create your ads in minutes
Easily create and edit your ads and target URL. Simply choose a title, two lines of a description and you are set to go. Your ads will appear in the categories you have chosen within minutes.

Choose your geographic targeting
BidVertiser allows you to display your ads within a geographic range you determine. Simply choose your geographic targeting and we will show your ads only to users located anywhere in the country or countries you selected.

Monitor the performance of your ads
Use the Advertiser Center to monitor the performance of your ads by customizing dozens of online reports such as the number of page impressions, clicks, click-through rate and the total amount you've spent.