Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo.
Types of Searches
Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.
Organic Search
Almost free of cost
Long-term impact
Suited to all kinds of businesses
No immediacy of results
Time consuming
Not easily comprehensible
Inorganic
Paid search marketing
Usually short-term impact
Immediate results
Easy to understand
Targeted Traffic
Not affordable for all kinds of businesses
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