Pay Per Click

Pay Per Click Advertising - What Is It?

Pay per Click is the internet advertising model used in websites, where the advertisers pay to the host when the add is clicked. Pay-Per-Click advertising (PPC) is an integral, ongoing part of any search engine optimization (SEO) campaign.

Benefits of a Pay Per Click Advertising Program

Speed: PPC listings can be launched very quickly. Unlike organic SEO, there’s no need to wait for the  search engines’ spiders to perform a deep crawl of your site.

Reach: PPC provides additional traffic to your site. It is particularly effective for highly competitive search phrases where it may be extremely difficult to get a top 10 organic listing. You can save your SEO effort for more fruitful targets and use PPC to get on that top results page.

ROI (return on investment): PPC can be extensively tracked. Statistics like Cost-per-conversion are quite valuable for comparing your campaign ROI against other marketing tactics. Furthermore, this data is reported to you accurately and quickly.

Experimentation: When researching potential search phrases, you will likely find some that are a good match for your website. But typically there are others that are intriguing but questionable. Do you want to risk optimizing your site for marginal terms, only to find that the conversion rates for these visitors are dismal and the resulting leads are unlikely to be customers? PPC campaigns provide a low-risk test bed for keywords, enabling you to determine if a full site optimization campaign is worthwhile.

What's the catch in a pay per click advertising campaign?

The relative drawbacks of PPC are cost and longevity. Some PPC keywords are highly competitive (and therefore costly). And unlike SEO efforts which can yield free traffic for years, PPC traffic will last only as long as you continue to pay for it.

Tips for a Successful Pay Per Click Advertising Campaign

Have a well-defined keyword strategy. This starts with a rigorous keyword analysis. If you are unsure of how to do this, or lacking access to database tools, you may want to consult a professional. Your keyword strategy is where you’ll decide which keywords to optimize for and which to bid for with PPC.

Launch with one platform first. While you may want your PPC ads to get maximum exposure, I recommend launching with one PPC provider initially. There is some administrative overhead that goes with each PPC system, particularly when disallowed ads are factored in. With some PPC providers, it’s not uncommon to have more than 25% of your ads rejected, requiring multiple revisions.

Test, test, test Once you’ve rolled out a batch of PPC ads, monitor progress for about a month. By then you should have a good idea of which keywords are working and which aren’t. You should also have a good idea of what creative/landing page combinations are earning the best conversion rates. This is your opportunity to test whether those questionable keywords are worthy of an SEO effort.

Extend the campaign. Armed with performance info, you can now roll out your campaign to other PPC providers. The PPC ad creative may not be directly applicable because of different character count limitations, but you’ll have a good idea of what to do with more or less words. You can also stagger implementation of each PPC provider, using campaign insights to further refine your approach.

SEO Techniques

Search engine optimization requires diligence and little knowledge of the market. People might regard optimization as a big problem and waste of money, but optimization is the only process which helps the website or business to reach your potential customer. Hence, it is very important to understand few key techniques about search engine optimization.

Site Submission

Try to submit your website in as many directories and search engines as possible. Search engines are your medium to travel to your visitors hence pay special attention towards these engines. Make sure your site is well indexed in major search engine. It's not necessary that you will be featured in the first pages of search engines but if you focus on other factors then later you can fetch a place in the first page.

Be Different

Don't be monotonous. SEO is all about knowing search engines and your visitors. Both of your targets love creativity and vitality. Whether it's your potential customer or search engines, both will come to you only when they find you different from the horde of other websites.

Reciprocal Links

Don't rely on one side link building; your link should be visible in all your exchanger's profile. Make sure your link should be exchanged properly and your links are visible.

Avoid Common Anchor Text

If you'll put same anchor text in every page then it can make you a spammer in search engine's eye. Have different anchor text and make sure you don't repeat this text inadvertently

Utilize All Tags

You have Meta tags to get the optimum benefit. Put your most important keyword in your title tag, keyword tag and description tag. These tags are the lenses through which the search engines judge your website. Try to focus more on title tags as these are the tags which are indexed in search engines and reviewed by users.

Install Site Map

Site map is the most important step towards achieving a well optimized site. Site map enables search engines to know about your website. A well crafted site map helps your users to navigate easily within your website.

Avoid Link Farm

Link farms are the link building farms which guarantee you to give thousands of links instantly. Try not to depend solely on link farms exchange links directly with the websites. This gives you the idea about the site and whether the particular link exchange will work for you or not.

Work On Content

In website jargon it is said that content is the king and hence it should be given a royal treatment. Your content should be distinct and relevant. Unique content increases your chances to attain a top PR in major search engines.

Brief Description about SEO, PPC & Affiliate Marketing

SEO

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