DIGITAL MARKETING

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the "servicing" and "engagement" of customers.

Pull

Pull digital marketing technologies involve the user having to seek out and directly select (or pull) the content, often via web search. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content.

Pros:
• Since requests are inherently opt-in, the size of content is generally unlimited.
• No advanced technology required to send static content, only to store/display it.

Cons:
• Considerable marketing effort required for users to find the message/content.
• Some types of marketing content may be blocked in mixed content scenarios (i.e.: Flash blockers)

Push

Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. In the case of RSS, content is actually pulled on a periodic basis (polling), thus simulating a push.

Pros:

• Faster delivery - push technologies can deliver content immediately as it becomes available.

• Consistent delivery - some push platforms have single content types, making it difficult for the user to block

   content by type.

• Better targeting - since push technology usually justifies subscription, more specific marketing data may be

   collected during registration, which allows for better targeting and more personalization.

• Better data - marketing data can be correlated to each request for content, allowing marketers to see

   information such as user name as well as demographic and psychographic data.

Cons:
• Smaller audience - push technology not implemented on common platforms generally need client and/or
   server software before content can be created, distributed, and/or viewed.
• Higher cost - less popular platforms may have higher implementation costs.
• Lesser discoverability - smaller audiences mean fewer views mean less visibility in search engines.

Search Engines

Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo.

Types of Searches

Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.

Organic Search
Almost free of cost
Long-term impact
Suited to all kinds of businesses
No immediacy of results
Time consuming
Not easily comprehensible

Inorganic
Paid search marketing
Usually short-term impact
Immediate results
Easy to understand
Targeted Traffic
Not affordable for all kinds of businesses

The best strategies to look for doing seo for 2011 new - Document Transcript

1. The Best Strategies to Look for doing SEO The key to be successful in seo is think the way google thinks. Before that you have to Design for the user not search engine so that it has good content something to hold the user for and bring the right traffic so that bounce rate is reduced. How the Search engine algorithm are changing with time Search engine are working to improve there presence on internet algorithm are constantly being updated for better result for the visitors, products , directory, blog, discussion everything is being listed to give 36o degree information. Link farm and Link exchange teqniques of the past and unethical now, Now, Google is paying close attention to the type, density, and frequency of links. If you're not careful, excess of links to your site, even from credible sites, can result in a Google SEO penalty. Now google not only looks at your content but also other pages if they are related to theme of your website, looking for freshness of your content and inward links for good community websites. The Best Google SEO Strategies the Site? The Google SEO algorithms of today use much of the same criteria as they have in the past. Just as before, your site should have a great navigational structure, SEO-friendly text with a good keyword density, valid HTML code, proper meta tags, credible links to your website, etc. However, with the changes in the Google SEO algorithms, your SEO-friendly copy now needs to be updated regularly with accurate and unique content that is helpful to the visitor. Moreover, your SEO-friendly copy needs to be connected throughout your site. Google SEO algorithms now look at a set of pages and compare their content to deem how relevant your website really is. This is called latent semantic indexing and it's a spammer’s enemy. The other criteria changed by Google SEO algorithm updates are links, inbound and reciprocal. Links now need to be created over a span of time. They also need to be varied in their link type: the number of reciprocal links needs to be comparative to the number of inbound links. Moreover, link anchor text should also be varied; using the same keywords when creating reciprocal links will trigger Google SEO penalties. This is a lesson the real estate market learned the hard way. Finally, your site needs to be a part of a community, proving your site has "word-of-mouth" credibility. This requires off-page optimization. You need to create a buzz about your website, using forums, blogs, press releases, social media outlets, and more. This tells Google SEO algorithms you're valid and popular and ultimately will be beneficial to searchers. If you've practiced ethical Google SEO methods and have a website that provides a real service to your visitors, you should be excited about these Google SEO algorithm changes. Google SEO 
2. Algorithm updates mean your ethical intentions will be rewarded by removing the cheaters, those using unethical Google SEO methods to rank higher than you. If you've practiced unethical Google SEO methods, such as link building schemes and keyword stuffing, Google SEO algorithm updates are bad news for you. Why not try bingo at online bingo offers, no deposit bingo online, free play bingo no deposit, deposit free bingo, bingo with free sign up bonus, free bingo games no deposit, bingo bonus free, free 90 ball bingo. 

Off Page Optimization

Off Page Optimization refers to the Search Engine Optimization which are done external to the website. Off page involves a number of activities to improve a web site's search result ranking. Some of the off page optimization services which we provide are listed below.

1. Link Building

In link building we get inbound links for the website to increase its link popularity and to get the website into top of the search results. We provide one way link building services from the relevant web pages and from the content which are relevant to the keyword. Contrary to the common belief, that link building is as simple as adding a link in a website, link building is a complex procedure whereas we have to plan and execute the link building meticulously. If link building is not done properly then it may harm your website and you get banned in search engines.

2. Directory Submission
We are one of the leading SEO company offering a wide range of directory submission services. We are also one of the few SEO companies offering directory submission services in various other languages such as German, French, Dutch and other major european languages. Our directory submission services are 100% manual and organic. As part of our directory submission services we carefully analyses your website, prepare keywords list, description and title and submit to the relevant categories in over 2000 free interment directories.

3. Article Writing
In Search Engine Optimization content is the king. We can't undermine the importance of the content. Articles are one of the best and most effective way to get the incoming links to your website. As part of our article writing services we write unique, grammatically correct and optimized articles on a wide range of topics. Our article writers are expert writers, novelists and well versed in writing article for SEO.

4. Article Submission
We offer article submission services which includes article content formatting, adding links in the articles, selecting proper anchor text and then submitting to free article directories in relevant categories. All of our article submissions are done manually by our expert article submitters.

5. Press Releases
Press Releases are another way to increase link popularity. We offer Press Release writing and Press Release Submission to various PR websites.

6. Blogging
Blogging is one of the quickest and easiest way to improve link popularity. We are expert in blogging, blog promotion and link building from blogs.

On Page Optimization

1. Title Optimization

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

 

2. Meta Tags Optimization

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

3. Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.

4. Keyword Optimization & Synonyms

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

5. Link Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.